Like Nissan, Amazon has always delivered smiles to its customers in unorthodox ways. Whether it be grocery delivery or flying packages in using delivery drones, Amazon has shown that there is nothing they won’t deliver. But could they really deliver a car?
This week, the company did just that, delivering a 2014 Nissan Versa Note to one lucky buyer in a massive Amazon box. The stunt comes as a partnership between Amazon and Nissan that was supposed to be a part of a viral video campaign. But on Monday, Reddit users posted this photo of an enormous Amazon box on the back of a flatbed truck on a street in Madison, Wis. The photo quickly went viral.
Multiple sources report that Nissan has no plans to deliver cars this way in the future.
The eye-catching car delivery is just one of a series of ad campaigns Nissan has pioneered in promotion of the 2014 Nissan Versa Note.
The company is partnering with music video website VEVO to promote the Note. The car will be featured in music videos that Nissan is producing for three emerging artists, which will be featured on the site.
In September, Nissan announced that they will be the exclusive automaker to advertise on the new iTunes Radio service from Apple. Nissan ads will appear on that streaming online music service, which can be downloaded free from any Apple device.